Intel has released a presentation implying AMD is misleading customers with its Ryzen branding, on the eve of Intel’s own branding changes.
The PDF presentation, discovered by @momomo_us and Neowin, is titled “Core Truths — How the Latest Technology is not always what it seems”. “There’s a long history of selling half-truths to unsuspecting customers,” the presentation reads, next to a man holding a bottle that’s labeled “Snake Oil.” The presentation specifically calls out AMD’s Ryzen branding, asking “Can I trust that this is the latest?” “No!” the presentation responds, with an arrow pointing to Intel’s own Core i5 branding.
Intel
Intel’s presentation refers back to AMD’s dizzying new Ryzen mobile processor naming scheme, which the company launched in September 2022. As the presentation notes, the Ryzen 5 7520U uses a dated Zen 2 architecture, originally developed in 2019. But AMD also markets the chip as part of the 7000-series family, which also infers that those chips use AMD’s latest technology.
Intel is accurate in pointing out that the 7035 (Zen 3+), 7030 (Zen 3) and 7020 (Zen 2), use older designs. Still, Intel’s site seems designed to provoke “FUD” (fear, uncertainty, and doubt) in customers considering buying AMD Ryzen-powered hardware.
In June, Intel indicated that several changes were coming to its branding strategy: it will drop the “i” from its Core i-series chips, leaving the “Core i5” as just the “Core 5.” Higher-end Meteor Lake chips will now be referred to as the Core Ultra, possibly tweaking some of the own suffixes and high-end branding Intel has used in the past, such as the Core i9, HX series, and “KF” chips.
Intel has yet to announce its own lineup of Meteor Lake chips, though the company has gone into extensive detail describing how the Meteor Lake architecture differs from previous generations, including multiple processor tiles with differing capabilities, the addition of new low-power E-cores, and AI functionality. Leaked benchmark results have already revealed the Core Ultra 7 155H (six P-Cores, eight E-cores, and two low-voltage E-Cores), the Ultra 9 185H (6 P cores, 10 E cores) and possibly the Core Ultra 7 165H and Core Ultra 7 1002H as well.
Intel
We’ll have to see. Neither Intel nor AMD responded to our requests for comment by press time.
