SEO is a term that you have probably heard before. It can be difficult to understand what SEO means and how it relates to your website – but keep reading! In this post we will go over the basics of SEO, its importance in search engine rankings, and some tips for optimizing your own site or blog.
A search engine optimizer is someone who uses the experience and knowledge of optimization to help rank their clients’ websites in order to increase traffic from search engines for a website or blog. This person does not usually work directly on the site, but instead focuses on changing factors such as meta description tags, title tags, images, videos and more that will positively affect the site’s ranking.
How Google Search Works
Google search is one of the most frequently used internet products in the world. It has been able to grow and stay successful for a few key reasons. The first is that it meets user needs effectively. The second reason is the way it uses technology for delivering search results faster than any other product on the market. A third reason Google has stayed a dominant player is its ability to provide search results that are more relevant and personalized for users.
To begin, we should know a few basic terms. When you start to type a search into google, it saves what you have typed so far in a text box called cache. A cache is like short-term memory for your computer. Any time you go back to visit Google later on, or another site that has been previously visited, it can load up quickly because it was saved in some kind of database. This happens automatically because as soon as someone types something into their browser they are normally searching for something, so they are visiting the same site repeatedly.
There is another feature on Google search that makes it even more useful to users. Your IP address, which is a unique number assigned to your computer every time you access the internet so it can identify who you are and where you have come from, is stored in their database as well along with your search history for a few weeks or months depending on what kind of account you have (more about this later). This shows people how often you visit certain websites and helps them decide if they want to show you advertisements based on your preferences or interests.
Since Google wants to be able to present the most relevant results first when any user searches for something, an algorithm had to be developed capable of creating a list of the most relevant results for any given subject. This algorithm is known as PageRank, named after one of Google’s founders Larry Page. At the center of this software is a calculation based on three factors:
Inbound links from other websites The page authority (the number that gets calculated from other websites linking to it) The specific keywords present on the page and in what context they are placed the search engine then takes these factors and scores them based on their weight contribution within the search query. It adds all three up and presents its own judgment about how well each result matches your personal preference. Then, it orders them by relevance so the best match will get listed first followed by less favorable results. you can check more SEO Course tips and tricks.