GeForce Reimagined: Nvidia Unveils RTX 40-Series ‘Super’ GPUs at CES

Nvidia unveiled a trio of new RTX 40-series “Super” graphics cards during its CES 2024 virtual keynote Monday morning. Nvidia introduced the Super branding for the RTX 20-series, and these new ones match their predecessors in more than name. Like the RTX 20-series before it, the RTX 40-series is a fantastic reset for Nvidia’s modern GeForce lineup often bemoaned for its lack of value.

The GeForce RTX 4070 Super, RTX 4070 Ti Super, and RTX 4080 Super each boast very different alterations, but each fixes the most significant drawbacks of their non-Super namesakes. These Super GPUs are what the RTX 40-series should have been from the get-go. Let’s dig in.

Nvidia GeForce RTX 4080 Super

The most ferocious Super upgrade of the bunch is actually the most modest. The original $1,200 GeForce RTX 4080 was built around Nvidia’s “AD103” GPU die with two SM clusters disabled. The RTX 4080 Super enables those last two SMs, as well as faster 23Gbps memory, delivering performance 2 to 3 percent faster than the original 4080 in most circumstances.

The original RTX 4080 cost a chest-clutching $1,200, instantly earning our ire despite its ferocious capabilities. The GeForce RTX 4080 Super will cost $999 when it launches on January 31. That’s still the official MSRP of AMD’s rival Radeon RX 7900 XTX, and at the same price, AMD’s GPU no longer makes Nvidia’s look silly.

Nvidia GeForce RTX 4070 Ti Super

The GeForce RTX 4070 Ti Super launches at the same $799 price as the non-Super version. Nvidia fixed the worst problem with the original 4070 Ti with this Super update: Its memory configuration. The 4070 Ti earned my worst review score of 2023 along with a firm tongue-lashing thanks to its combination of a sky-high price with a neutered 192-bit memory bus that made it poor for 4K gaming.

The original $799 price of the GPU remains, but the RTX 4070 Ti Super upgrades to a 16GB of VRAM capacity and a 256-bit memory bus. It should handle both 1440p and 4K gaming very well when it launches at the same price on January 24.

Nvidia GeForce RTX 4070 Super

The powerful yet power-efficient RTX 4070 was one of the highlights of the original RTX 40-series lineup, even though we thought it was priced too high. The Super’s juicy performance bump will no doubt temper that concern somewhat. It moves to a 16-pin power connector and comes rated for 220 watts of total graphics power.

Both the original GeForce RTX 4080 and 4070 Ti will be phased out, replaced wholly by their Super replacements. The non-Super GeForce RTX 4070 will continue to stick around at a new, lower $549 price.

The new RTX 40-series Super cards look pretty, pretty, pretty good.